Saturday Night Takeaway – TUI
A high-tempo VFX-driven VT for ITV's Saturday Night Takeaway, produced for Craft Films to launch TUI's travel prize giveaway on primetime television.
Primetime ITV, Ant and Dec, and a brief to make travel prizes look amazing. Craft Films brought us in to produce the VT covering Saturday Night Takeaway's partnership with TUI, and the pace of the show set the tone from the start.
This is VFX work that has to fit in a fast-moving live broadcast environment. The audience is engaged and the energy is high, so there's no room for anything that doesn't land immediately. The piece needed to be visually punchy, move quickly, and feel at home alongside the rest of the show without disappearing into it.
High-tempo, effects-driven, and a lot of fun to be part of.
For more on this kind of work, see our TV graphics production page.







