LEGO – Play Tips

A set of snackable social films for LEGO, showing playful ways to use LEGO bricks indoors and out, beyond just building.

A lovely brand and a lovely brief. These bite-sized social films were made to show different ways kids could play with LEGO, whether that's building, or turning the bricks into games to play indoors and out.

Everyone's looking for ways to get kids away from screens, so we had three fun ideas to put across, brought to life with bright illustration and colour that made the whole thing a real pleasure to animate.

For more on Hocus Pocus Studio's social content work, see our social media video page.

Animation still from Play Tips, social animation produced by Hocus Pocus Studio for LEGO

Credits

Client: LEGO
Agency: Edelman
Director: Justin Lowings
Creative Director: James Murphy
Producer: Miles Paulley
Illustration and Art Direction: Philipa Rabbit
Animation / post: Justin Lowings, Rob Wilkes
Sound design: Richard Lewis