What does social media video production cost?

Costs depend on style, complexity, and deliverables. We scope each project and provide a clear breakdown before we start, with options to scale up or down to suit the campaign.

Social Media Video Production

Q: How long should a social media video be?

Most perform best between 6 and 30 seconds. Open with a strong hook in the first three seconds and focus on one clear message.

Q: Do you supply different aspect ratios?

Yes. We deliver vertical 9:16, square 1:1, and horizontal 16:9 masters, plus safe-area aware templates for platform text overlays.

Q: Should I plan for audio off?

Yes. Many feeds autoplay silently. We design for audio off first, using captions, on-screen text, and visual cues. We also provide sound-on mixes for placements that support audio.

Q: How long does a 30-second animated video take to produce?

A typical 30-second 2D animated video takes about four weeks from brief to final delivery. Timelines vary with complexity and the number of versions. We can parallelise production for multi-asset campaigns.

Q: Do you have proven results on social platforms?

Yes. Our own children’s series Ready Eddie GO! achieves over 1 million views per month across TikTok and Instagram. We apply those learnings to client campaigns.

30-Second Summary

Social media video production helps brands cut through fast-moving feeds on TikTok, Instagram, LinkedIn, and YouTube. We design short, animated films that are clear, shareable, and optimised for each platform — backed by our own results with more than 1 million monthly views on TikTok and Instagram.

Introduction

Hocus Pocus Studio is a BAFTA-nominated London animation studio specialising in social media video production. We know how to capture attention in the opening seconds, keep viewers engaged, and drive action. From playful TikTok edits to LinkedIn explainers, we build social content that fits your campaign goals, brand, and audience.

Our children’s series Ready Eddie GO! has a strong presence on TikTok and Instagram, delivering 1m+ views each month. The insights we learn from our own channels feed directly into client work.

What is Social Media Video Production?

Social media video production is the planning, design, and creation of short-form videos for online platforms. It is one of our busiest service areas. We produce for:

TikTok and Instagram campaigns (ads, reels, stories)
LinkedIn and Facebook brand content
YouTube pre-rolls and bumpers
Native websites and ad networks

What we have learned

Initial impact matters. Make the first three seconds count.
Keep it short. Focus on one message per asset.
Use animation where helpful. It clarifies complex ideas and scales well. Often this overlaps with our Explainer Videos service.
Plan for audio-off. Captions and on-screen text are essential.
Pick platforms with intent. Each platform has different behaviours. Easy to waste money if you treat them the same.
Include a clear call to action. Tell viewers what to do next.
Prioritise quality. Good craft cuts through cluttered feeds, especially in regulated industries like Healthcare Animation Production and Finance Animation Production.

Examples

Orchard Thieves — Head For The Wild

Thirsty work making this delicious little social media advert for Otherly / Orchard Thieves for the launch of a new cider brand in Ireland. We inherited the branding of the cheeky fox and loved the distinctive natural feel of the woodcut style. The story is clear: an urban-dwelling fox scampers off to the wild where a wondrous apple is discovered that leads to a pint of cider.

We love to mix animation with live action sequences, so a trip to Dublin for a quick shoot gave us the footage inside the bar for that magic “cheers” moment. From illustration style and VO to geography, pacing and movement, this one came together beautifully. The cider’s pretty tasty too.

Social advert for the launch of a new cider brand in Ireland, mixing illustration with live action.

LEGO — Play Campaign (with Edelman)

Short social films showing fun ways to play with LEGO beyond building. Colourful illustration, snappy edits, and clear CTAs for Instagram and YouTube.

Short social films showing fun ways to play with LEGO, built for Instagram and YouTube.

How Much Does a Social Media Video Cost?

Budgets vary by style, complexity, and deliverables. We quote transparently with options to scale up or down to suit the campaign.

How Long Does It Take?

A typical 30-second 2D animated social video takes about four weeks. Larger campaigns or multiple ratios can run in parallel.

Our process

Brief – goals, brand rules, messages.
Creative – script, styleframes, motion tests.
Storyboard – full visual plan.
Voiceover – if required, studio or remote.
Animation – 2D, 3D, or motion graphics.
Sound & Mix – music, SFX, finishing.
Delivery – platform-ready exports for TikTok, Instagram, LinkedIn, YouTube.

Quick Questions

How long should a social media video be?

Most perform best between 6 and 30 seconds, with a strong hook upfront.

Do you supply different aspect ratios?

Yes — vertical 9:16, square 1:1, and horizontal 16:9. We also prepare safe-area aware versions.

Should I plan for audio off?

Yes. We design for silent autoplay by default, with captions and clear visual cues.

How long does a 30-second animated video take to produce?

About four weeks, depending on complexity and versioning.

Do you have proven results on social platforms?

Yes. Ready Eddie GO! achieves over 1m views per month across TikTok and Instagram.