Cinemagraph Production
A cinemagraph is often called a “living picture” – a still image with a single, seamless movement looped within it. The effect is subtle but powerful, catching the eye in a way that static photography cannot.
At Hocus Pocus Studio, we’ve produced cinemagraphs for clients across fashion, healthcare, energy, and education. They can be created quickly from existing photography or developed as part of a bespoke shoot.
Why Cinemagraphs Work
The strength of a cinemagraph lies in its contrast: one element moves while the rest of the image stays frozen. This tension creates atmosphere and draws attention.
They are particularly effective for:
- Websites – adding subtle movement to banners and landing pages
- Social media video production – short, shareable, endlessly looping visuals
- Advertising campaigns – including fashion launches and brand storytelling
- Presentations and kiosks – engaging viewers where motion is unexpected
Watch our Gucci cinemagraph edit:
Cinemagraph Production in London
Cinemagraphs are fast, cost-effective, and impactful. Most loops are created in Photoshop or After Effects, making them relatively inexpensive compared with full video production.
Cinemagraphs can usually be produced in a matter of days, and are delivered as either animated GIFs or embedded video files ready for websites, social media, or digital out-of-home screens.
If you’re exploring explainer video production or tech animation alongside cinemagraphs, our London studio can provide an integrated approach.
Frequently Asked Questions
What is a cinemagraph?
A cinemagraph is a still image with one moving element looped seamlessly, creating a “living picture.”
How are cinemagraphs made?
They are usually created in post-production from photographs or video clips using software such as Photoshop or After Effects.
Where can cinemagraphs be used?
They are effective on websites, in digital advertising, social media campaigns, presentations, and digital out-of-home screens.
Are cinemagraphs expensive to produce?
They are often more cost-effective than traditional video production, especially when working from existing assets.
What’s the difference between a cinemagraph and a GIF?
A cinemagraph is a specific type of looped GIF or video where most of the image is still and only one element moves.
Do cinemagraphs work on social media?
Yes – platforms like Instagram, LinkedIn, and TikTok are ideal for cinemagraphs because they stand out from static images.
Can you make cinemagraphs from existing photos?
Often, yes. Many cinemagraphs are created from photography or stock assets without needing a new shoot.
How long should a cinemagraph loop be?
Most loops are just a few seconds, designed to repeat seamlessly.