Title sequences, idents, and full graphics packages, from budget-friendly UK studios to specialists working on major drama and prestige TV. Here's who does what, and roughly what it costs.
A title sequence sets the tone before anyone's said a word. An ident tells a viewer flicking through channels exactly where they've landed. A graphics package - lower thirds, transitions, end credits - carries a show's identity through every episode, often across broadcast, streaming, and a handful of social cutdowns at the same time.
The technical bar has gone up too. Delivery has to hit broadcast standards for HD and 4K, work across linear and streaming, and increasingly stretch into vertical and square cuts for social. Studios that understand the delivery spec as well as the creative brief tend to need far fewer rounds of costly rework than ones coming at it from a purely commercial or social background.
TV graphics also cover more ground than they used to. Factual documentary openers, sports broadcast systems, children's idents, and streaming platform branding all sit under the same heading, but they need quite different skills.
| Studio | Location | Pricing | Best for |
|---|---|---|---|
| Hocus Pocus Studio | London & New York | £10K-£40K | Title sequences and full graphics packages for factual, entertainment, and primetime lifestyle TV |
| Gameday Creative | Brooklyn, NY | $15K-$60K+ | Full sports broadcast graphics systems and on-air packages |
| Elastic | Santa Monica, CA | $40K-$150K+ | Flagship main title sequences for prestige TV |
| Pushed Ltd | UK | £5K-£15K | Budget-conscious title sequences for factual and lifestyle TV |
Pricing here is estimated from studio scale, team size, and client tier rather than published rate cards - none of these studios list fixed prices, so treat these as a starting point for budgeting rather than a quote.
Pricing: £10,000-£40,000, typically 6-10 weeks
Hocus Pocus Studio is a BAFTA-nominated studio working with broadcasters, streamers, and production companies on title sequences, idents, and full broadcast graphics packages. The remit is broader than a title sequence alone: recent graphics package work spans BBC's The Apprentice and Sky HISTORY's Troy Story, alongside a broadcast graphics package for Impossible Factual and National Geographic's "History, The Interesting Bits!", and a hand-drawn cel animation sequence in a 1920s style for Ridley Scott's Scott Free Productions. The studio also produced the animation for the British Museum's Bayeux Tapestry exhibition, work that sits outside broadcast but draws on the same craft.
The studio covers the title sequence and the full graphics package around it - lower thirds, transitions, episode templates - which suits productions that want one studio for the whole visual system rather than commissioning the opener separately. London and New York offices cover both UK broadcast clients and US streaming and film work.
Pricing: $15,000-$60,000+ depending on system scope
Gameday Creative is a Brooklyn studio built around sports broadcasting. Clients include NBC Sports and the Olympics, Telemundo, the NFL, MLB Network, and HBO. They built Telemundo Deportes and Peacock's full on-air graphics system for the 2026 FIFA World Cup - linear broadcast, streaming, and a virtual set environment - having already done Telemundo's package for Qatar four years earlier.
They're not aiming at title sequences for factual or entertainment shows. The work is full systems for live sports: wraps, inserts, virtual sets, built to hold up across a tournament schedule where turnaround matters as much as the design itself.
Pricing: $40,000-$150,000+ depending on complexity
Elastic is based in Santa Monica, part of the MakeMake collective alongside Rock Paper Scissors and a52. They've won multiple Emmys, including for HBO's The Last of Us title sequence, and recently worked on Lionsgate's Hunger Games franchise. With around 50 staff, they operate at a different scale to most boutique broadcast design studios.
Their work is main title sequences for prestige TV and film, where the sequence functions almost as a short film in its own right, mixing CG, live action, and typography. That's a different brief to a standard graphics package or channel ident, and the price tag reflects it.
Pricing: £5,000-£15,000, scoped per project
Pushed Ltd is a UK studio making broadcast graphics, title sequences, and idents, with a portfolio that includes factual and lifestyle shows fronted by names like James Martin and Ainsley Harriott. They sit at a more accessible price point than the larger design houses.
The factual and lifestyle focus makes them a sensible option for productions with tighter graphics budgets that still need broadcast-standard delivery, though the portfolio and team are smaller than the more established specialists.
Hocus Pocus Studio is a BAFTA-nominated animation studio based in London and New York, producing title sequences, idents, and broadcast graphics for broadcasters, streamers, and production companies worldwide.
View TV graphics workAn eight-part factual series needing a title sequence and reusable episode template. Hocus Pocus Studio (£12,000-£22,000) or Pushed Ltd (£6,000-£12,000) both fit, depending on how much budget the production has for craft versus a leaner package.
A new UK or US drama needing a main title sequence with genuine craft behind it. Hocus Pocus Studio (£12,000-£30,000) covers this, and can also take on the full graphics package around it if the production needs one studio for both.
A full on-air graphics system for a multi-week tournament, including virtual set elements. Gameday Creative ($30,000-$60,000+) is the obvious specialist, given repeat work for major broadcasters across successive World Cups.
A signature title sequence for a major streaming drama, where the sequence itself carries real creative and marketing weight. Elastic ($60,000-$150,000+) is built for exactly this brief.
A returning entertainment or lifestyle series needing titles plus a full graphics package - inserts, lower thirds, transitions - across a full series run. Hocus Pocus Studio (£12,000-£25,000) covers this end to end.
A single title sequence or ident from a smaller UK studio can start around £5,000. Established studios offering title sequences and full graphics packages typically charge £10,000-£40,000. Full sports broadcast graphics systems, and flagship main titles for prestige TV, sit higher again, often into six figures.
A title sequence opens a specific programme, usually 20-90 seconds, setting the tone before the episode starts. An ident is a short animated logo a channel uses to identify itself between programmes. A graphics package is everything a show or channel uses on an ongoing basis - lower thirds, transitions, end credits, episode templates. Most commissions need a title sequence and a package together, since the opener needs consistent graphics around it to feel finished.
Most title sequences and graphics packages take 6-10 weeks from a confirmed brief to broadcast-ready delivery. Full channel rebrands with several ident variants can run 10-14 weeks. Sports graphics tied to a tournament date usually work backwards from a fixed broadcast, which compresses the schedule. Flagship drama title sequences often run alongside a show's own post-production rather than to a standalone timeline.
Yes. Delivery usually needs to meet standards such as ITU-R BT.709 for HD colour and EBU R128 for audio loudness, plus each broadcaster's own specifications for codecs, frame rates, and safe areas. Studios with existing broadcaster relationships tend to build these in from the start, which avoids expensive rework at delivery.
Most established broadcast design studios do. Streaming platforms expect similar design quality to linear TV, plus extra formats for mobile and social. Studios used to working across both usually build a master set of assets that can be reformatted per platform, rather than producing broadcast and streaming versions as separate jobs.