Westin – Let’s Rise
Hand-drawn cel animation for Westin Hotels' Let's Rise wellness campaign, produced for Digitas with an illustrative approach that kept the craft front and centre.
Westin wanted a film to sit at the heart of their Let's Rise wellness campaign. Rather than go down the live action or CG route, we chose cel animation -- a technique that suited the warmth of the subject and gave the whole thing a distinct handmade quality.
There's a lot of old-school craft in this one. The illustration style was built to feel loose and expressive, and we put particular effort into the transitions, making sure the film flowed cleanly from shot to shot rather than feeling like a series of disconnected scenes. When cel animation moves well, it has a rhythm that other techniques struggle to match.
For more on this kind of work, see our brand film production page.
Credits
Client: Westin Hotels
Agency: Digitas
Creative Director: Rob Ferneyhough
Producer: Miles Paulley
Illustration: Jessica Rabbit
Animation: Justin Lowings, Rebecca Perrone
Sound design: Richard Lewis