UniLIVE – Delivery, Data, Performance
A next-gen explainer for UniLIVE, built to ditch the tired tropes of the startup explainer in favour of something slicker, more atmospheric and forward looking.
Explainers have a reputation problem. A decade of identikit startup videos has left the format feeling generic, all flat characters and floating UI screens. UniLIVE wanted none of that, so we threw out the rulebook and built something with more atmosphere and ambition.
That meant a snappy script, a confident art direction and a whole world built to live in, rather than just illustrate. We populated it with detail and personality, including a set of spoof out-of-home adverts that ended up being one of the most enjoyable parts of the job. The result feels less like a pitch deck come to life and more like a window into the world UniLIVE is creating.
For more on Hocus Pocus Studio's explainer video work, see our 2D animation page.
Credits
Client: UniLIVE
Animation Director: Justin Lowings
Creative Director: James Murphy
Producer: Miles Paulley
Art Director: Theresa Hilsden
Additional Animation: Joao Monteiro, Ketan Kulkarni
Sound design: Richard Lewis