Sport 24 – Best Seat

A brand animation for Sport 24, the world's leading inflight sports broadcaster, combining art deco illustration with 2D frame-by-frame and 3D animation.

Ever been at 40,000 feet and fancied watching live footy? Sport 24 makes that possible, delivering live and on-demand sports content around the clock on airlines worldwide. It was a genuinely juicy brief.

The illustration style draws on art deco references: clean lines, a limited palette, something almost elegant about it. A nod to the golden era of international travel. Sport, though, is about emotion and movement and excitement, which you can't communicate by drawing the inside of an aircraft. So alongside the stylised world-building there are short sequences covering the sports on offer, mixing 3D with frame-by-frame 2D animation. Lots of techniques, all pulling in the same direction.

For more on Hocus Pocus Studio's brand animation work, see our brand film page.

Credits

Client: Sport24
Creative Director: James Murphy
Producer: Terez Koncz
Illustration and Art Direction: Joe Dennis
Animation Director: Rob Monk
Sound design: Patrick Henchman