Orchard Thieves – Head for the Wild

We inherited the branding for this one: a cheeky little fox with a distinctive woodcut feel, full of texture and natural charm. The brief was for the launch spot for Orchard Thieves, a new cider brand from Otherly, and the story practically wrote itself. An urban fox, Dublin born and bred, heads off to the wild, discovers a wondrous apple, and the trail leads straight to a round of pints.

We love mixing animation with live action, so the team headed to Dublin for a shoot to capture the bar and that magic cheers moment in camera. From the illustration style to the voiceover, the sense of geography and the overall pace, this is one of those jobs where everything just landed right.

For more on Hocus Pocus Studio's brand animation work, see our brand film page.

Credits

Client: Orchard Thieves
Agency: Otherly
Creative Director: Justin Lowings
Producer: Miles Paulley
Art Director: Theresa Hilsden