Heineken – Green Grip

We were delighted when Edelman chose Hocus Pocus Studio to make the launch film for Heineken's new Green Grip, a can holder made entirely from sustainably sourced cardboard with no plastic at all. The film shoots marketing director Cindy Tervoort on green screen, with graphics comped in to bring the messaging to life.

It's always a pleasure to work on something that promotes a genuine step forward in sustainable packaging. Alongside the main film we also put together a pack of GIFs for social, so the campaign had plenty of life across platforms.

For more on Hocus Pocus Studio's brand film work, see our brand film page.