Gucci - Cinemagraphs
A set of striking cinemagraphs for Gucci, combining high fashion imagery with subtle, atmospheric animation.
We have a real soft spot for cinemagraphs. These living pictures can be incredibly atmospheric, and from a production point of view they're a relatively light touch that punches well above its weight.
Gucci gave us some beautiful assets to work with, and the art direction here was already striking before we added any movement. Our job was to bring just enough motion to make the image feel alive, without losing any of that stillness and elegance that makes a cinemagraph work in the first place.
For more on Hocus Pocus Studio's cinemagraph work, see our cinemagraph production page.
Credits
Client: Gucci
Animation Director: Justin Lowings
Animation: Francesca De Bassa