Dinosaurs in the Wild – Safety Film
The pre-ride safety film for the Dinosaurs in the Wild attraction, using character animation and visual gags to turn a routine safety briefing into something visitors actually wanted to watch.
Safety films have a reputation for being dull. That was never going to work for Dinosaurs in the Wild, an immersive attraction where visitors are primed for something spectacular before they even get through the door.
The brief was open: make it fun and colourful. So we leaned into character design and built the kind of film that rewards attention, with visual gags woven through the messaging so it never feels like a compliance exercise.
Getting the tone right for a pre-ride audience is its own creative challenge. People are excited, distracted and standing in a queue. The animation needed to land quickly, hold interest without demanding it, and leave visitors in the right mood for what comes next.
For more on how we approach work like this, see our explainer video production page.
Credits
Client: Dinosaurs in the Wild
Director: James Murphy
Art Director & Illustration: Theresa Hilsden
Character Animation: Abhi Kasegaonkar
Post Production & Animation: Justin Lowings