Coeliac UK – Get Tested

A character animation for Coeliac UK, encouraging young people to get tested, mixing 2D and 3D animation in a tactile, colourful world.

This was a project we loved being part of, an important topic paired with an ambitious creative brief. The goal was to build a world that felt tactile, squidgy and full of colour, a space that could hold the real stories of the young people at the heart of the campaign.

The characters needed to be fun and expressive, which led us to one of our favourite techniques: mixing 2D and 3D animation together. It gave the film a warmth and texture that suited the subject perfectly, and helped make a serious health message feel approachable rather than clinical.

For more on Hocus Pocus Studio's social impact work, see our social impact animation page.

Character animation still from Get Tested, produced by Hocus Pocus Studio for Coeliac UK

Credits

Client: Coeliac
Agency: McCann
Director: Justin Lowings
Creative Director: James Murphy
Art Director: Theresa Hilsden
3D Animation: Ricard Badia, Sebastian Pfeifer
Producer: Miles Paulley