TV Commercials
Animation for broadcast advertising, from fully animated spots to animated inserts within live-action campaigns.
Introduction
We create animation for TV commercials, for brands including Samsung, Coca-Cola and 3M.
We work with production companies, agencies and clients directly. We understand that broadcast has its own rules: exact timings, delivery specs, compliance, sign-offs. We know that process well! We hope our craft and storytelling helps our work stand out from the norm, and is never, ever boring.
We're not tied to one technique. Frame by frame, CG, mixed with live action, whatever suits the idea. That variety runs through all our work.
What We Do
Fully animated TV commercials
Built entirely in animation, start to finish. The right option when a brand wants full control over the world, characters or style of a commercial, without the limitations of a live shoot.
Animated inserts for live-action TVCs
Animated sequences built into a live-action commercial, usually for product visualisation, technical detail, or a stylised moment that's hard to shoot practically.
Broadcast and social cutdowns
A TVC rarely runs in one format. We deliver the broadcast master alongside the cutdowns and aspect ratios the media plan actually needs.
Selected TVC Work
Samsung Galaxy
Coca-Cola
Orchard Thieves
3M
Our process
- Brief and concept – understanding the campaign, the media plan, and where animation adds value a live shoot can't.
- Storyboard and style frames – locking the look before full production begins, so there are no surprises on delivery.
- Production – animation, compositing and sound design, built to broadcast spec from day one.
- Delivery – broadcast master plus the cutdowns and aspect ratios your media plan requires.
Frequently Asked Questions
How much does a TV commercial cost to animate?
TVC animation typically starts from around £20,000, depending on length, complexity and whether it's a fully animated spot or an animated insert within a live-action campaign.
How long does TVC production take?
It varies of course! Anything from 6 weeks to 3 months typically.
Do you work with agencies or direct with brands?
We work both ways, taking a brief from an agency or working directly with a brand's in-house team.