Tech Animation Production
30-Second Summary
Tech animation turns complex products, platforms, and systems into clear, engaging visuals for software, SaaS, AI, and cybersecurity companies. We create 2D, 3D, and motion graphics that simplify messages for launches, training, and investors.
Introduction
Hocus Pocus Studio is a BAFTA-nominated London animation studio specialising in tech animation for software, SaaS, AI, and cybersecurity brands. We make complex technology easy to understand — from platform demos to product launches — using colourful 2D, 3D, and motion graphics.
We also create explainer videos for healthcare and finance.
What is Tech Animation?
Tech animation explains digital products, systems, and platforms in a way that is clear and engaging. At Hocus Pocus Studio, we create animations for SaaS companies, cybersecurity providers, and global tech brands, covering everything from AI workflows to product demos and cloud architecture.
Our Work in Tech
We’ve worked with leading tech companies and consultancies to produce animations for launches, corporate communications, investor decks, and training. While much of our work is confidential, here are a few examples we can share:
UniLIVE
Explainer animation for UniLIVE’s platform.
Smartling – The Fast Lane
Motion graphics film for Smartling’s AI-driven translation platform.
Intel – History of the Silicon Chip
Explainer animation on the history of the silicon chip and processors.
How Much Does a Tech Animation Cost?
A tech animation typically costs £8,000–£20,000+, depending on length, complexity, and whether UI builds or 3D assets are required. Most projects sit in the mid-range.
Our process ensures:
- Clear storytelling for technical audiences
- Motion prototypes for unfinished UIs
- Multiple storyboard and preview stages
- Options for social cutdowns, subtitled versions, and localisation
How Long Does It Take to Make a Tech Animation?
Usually 6–10 weeks, depending on complexity and review cycles.
Our standard process includes:
- Brief – clarity here saves time later.
- Creative Development – styleframes and storyboards (3 rounds).
- Animatic – timed sketches with voiceover to lock pacing.
- Animation – typically 3 preview rounds before final delivery.
- Launch – ready for events, websites, or sales decks.
Quick Questions
How long does a tech animation take?
Usually 6–10 weeks from brief to delivery.
What formats do you deliver?
HD or 4K video, cutdowns for social, subtitles and stills.
Where is Hocus Pocus based?
London, Fitzrovia – BAFTA-nominated studio working with global tech clients.
Do you work from unfinished UI?
Yes – we create clean prototypes or stand-in UI until final designs are locked.
Additional FAQs
Why use animation for software or SaaS?
Animation shows user journeys and workflows clearly, without needing a live environment.
What formats can you deliver tech animations in?
We supply HD or 4K video files for websites, events, and social platforms. Subtitled and localised versions available.
How much does a tech animation cost?
Between £8,000 and £20,000+, depending on complexity.
What’s the difference between a tech video and a tech animation?
A tech video might be live demos or interviews. A tech animation uses graphics to simplify systems, features, or workflows. We often combine both, but animation is where we add most value.