Game Trailer Production
Launch trailers, cinematics and gameplay trailers for console, PC and mobile, from a studio that loves making them.
Game trailer reel
We love to make game trailers and cinematics! We're a BAFTA-nominated animation studio, and for us the story always comes first. Years of making films for broadcasters and some of the world's biggest brands have taught us that a great trailer needs a clear idea, characters with real performance and an edit that builds. Working directly inside Unity and Unreal means we can tell that story with the game itself, delivering trailers that look and feel exactly like what players are about to play, whether it's a AAA release, a AA title or an indie.
In engine, in CG, or both
Some trailers are best made inside the game. For We Were Here Tomorrow, we worked in Total Mayhem's own Unity project, building extra assets and rigs where the shots needed them, animating both trailers entirely in engine and finishing them in After Effects.
When a trailer needs a cinematic that goes beyond what the engine can show, we build in Maya and Blender, render in Redshift and composite in After Effects, often pairing a CG opening with augmented gameplay capture, as we did for Clash of Clans. Being able to do both means we can choose the right approach for every shot.
Taking the pressure off your team
Launch is the busiest time in any game's life, and the people who know the game best are usually the people with the least time to spare. Our goal is to take as much as possible off your plate to leave you to do what you do best. We work with the assets and builds you already have, so nobody has to stop and make anything for us, and we handle the storytelling, animation, edit and every final version while your team concentrates on getting the game out of the door.
Selected game trailers
Recent work includes trailers for Supercell and Total Mayhem Games, one of mobile's best-loved puzzle games, and a run of indies.
Clash of Clans: Clash of Cards, for Supercell
A trailer launching Clash of Cards, the card collection event at the heart of Clash of Clans' 14th Clashiversary. It opens on a 3D cinematic of the Barbarian, built in Maya and rendered in Redshift, then cuts to augmented gameplay and animated collectible cards. See the full project.
We Were Here Tomorrow, for Total Mayhem Games
Launch and explanatory trailers for the latest game in Total Mayhem's co-op puzzle series, animated entirely in engine in Unity. The launch trailer opens with a spoof employee induction, then shows two players talking each other through the puzzles, all set in an 80s vision of the future. See the full project.
Lightyear Frontier
A cinematic trailer for the mech-piloting farming adventure, blending gameplay capture with custom animated sequences.
Mobile puzzle game
A promotional trailer for one of mobile's best-loved puzzle games.
Everything a launch needs
A release rarely needs a single trailer. Alongside the hero film we make the cutdowns, social edits, store page versions, localised versions and promos that a campaign runs on, each formatted for wherever it's going.
We make every kind of game trailer, from announcement teasers and cinematics to gameplay, launch and update trailers. If you're not sure which you need, our guide to the types of game trailers is a good place to start.
How much does a game trailer cost?
Most of the game trailers we make fall between £15,000 and £50,000, depending on style, length and how much animation sits on top of the gameplay. Simpler motion graphics trailers can start from around £5,000, and fully rendered cinematic CGI can run to £150,000 or more. Our guide to game trailer costs breaks down where the budget goes.
How long does it take?
A typical game trailer takes 6 to 16 weeks, depending on its complexity, and a straightforward trailer can be at the shorter end. Longer campaigns with several films and many versions run for longer, and we're used to working to fixed launch dates. Our animation production timeline explains each stage.
Working with us
We're a BAFTA-nominated studio working with game teams wherever they are, from London and New York and remotely with developers across Europe and beyond. If you're putting a brief together, our guide to briefing an animation studio covers what we'll need.
Frequently asked questions
Can you animate inside our game engine?
Yes. We work directly in Unity and Unreal, inside your own project, adding assets, rigs and animation where needed, so the trailer shows the real game.
Can you combine cinematics and gameplay?
Yes, and it's one of the most effective ways to launch a game. We often open on a CG cinematic built in Maya or Blender and rendered in Redshift, then move into gameplay capture that we augment with extra animation.
Do you make trailers for console, PC and mobile?
Yes. We make trailers for releases of every size, from AAA to indie, across console and PC, and for some of the most-played games on mobile.
Do you deliver versions for stores, social and different languages?
Yes. We make the cutdowns, social edits, store versions, localised versions and promos a launch needs, formatted for each platform.
How much does a game trailer cost?
Most of our game trailers fall between £15,000 and £50,000. Simpler motion graphics trailers start from around £5,000, and fully rendered CGI can reach £150,000 or more.
How long does a game trailer take to make?
Typically 6 to 16 weeks, depending on complexity. We plan around fixed launch dates.
Do we need to provide assets?
Access to your project or builds is ideal, especially for in-engine work. We'll work with whatever you have and build anything extra ourselves, so your team can stay focused on the game.