How Video Animation Can Transform Your Brand (and Where to Find the Best Studios)
Everyone’s interested in the power of video animation – and for good reason. It’s an incredible way to grab attention, tell your story, and stick in people’s minds. Whether you’re launching a new product, explaining a tricky concept, or simply showing off what makes your brand unique, animation gives you the tools to make it unforgettable.
But let’s face it: with so many video animation studios out there, choosing the right one can feel a bit overwhelming. Who should you trust to bring your ideas to life?
That’s what this shallow piece of self-promotion is about of course! In this guide, we’ll spotlight some of the best animation companies around, and most likely include ourselves of course. From slick motion graphics to realistic 3D designs, these studios have mastered the art of visual storytelling – and they’ll help you do the same. Whether you're after a quirky explainer video, a punchy ad, or something truly different there are lots of options for you.
We’ll also give you tips on what to look for when picking a studio – things like pricing, turnaround times, and how they work with clients. By the end of this blog, you'll know exactly how to find the perfect match for your brand.
Why Animation? It’s All About the Storytelling
Let’s be honest: we all love a good story, and animation takes storytelling to a whole new level. It’s more than just pretty visuals – it’s about connecting with your audience, making them feel something, and leaving a lasting impression.
With animation, you’re not stuck with the limits of real life. You can bring abstract ideas to life, simplify complicated concepts, or create entire worlds that people want to explore. Plus, it’s shareable gold – those bright, engaging videos are just made for social media.
The Perks of Animated Content for Businesses
So why are brands investing in animated videos? Here are some key reasons:
1. Simplify the Complex: Got a product or service that’s tricky to explain? Animation breaks it down in a way that’s easy (and fun) to understand.
2. Boost Your Brand Personality: Animation lets you show off your brand’s vibe. Whether it’s playful, professional, or a bit quirky, it helps your audience connect with who you are.
3. Be Everywhere: Animated videos are perfect for websites, socials, email campaigns – you name it. Plus, search engines love video content, so you’ll get a nice SEO boost.
Picking the Right Animation Studio
When it comes to choosing a studio, here’s what you need to keep in mind:
Style Match: Does their portfolio match the look and feel you’re after? Check out their past work to see if their creativity aligns with your brand.
Experience Counts: Some studios specialise in certain industries or styles. If they’ve worked on projects like yours before, it’s a big plus.
Smooth Communication: The best collaborations happen when the studio listens to your ideas and keeps you involved every step of the way.
Some Animation Studios We Highly Rate
If you’re ready to dive into the world of animation, here are a few studios worth checking out:
The Line: The Line is a very talented animation with a distinctive style and focus on 2d animation, best known for their work on the incredible Gorillaz music videos.
www.thelineanimation.com
Aardman Animation: Based in Bristol, Aardman is an employee owned business that creates some wonderfully characterful work familiar to audiences worldwide. The focus is on features, but they also run a successful distribution business too. www.aardman.com
Hocus Pocus Studio: Wouldn’t it be strange if we didn’t add ourselves to the list? Go take a look at our portfolio page and see what you think.
Where Animation is Headed
The future of animation is exciting – more screens, more platforms think augmented reality (AR), virtual reality (VR), and super-personalised videos tailored to individual viewers. Brands are also using animation to highlight social and environmental responsibility, tapping into the growing demand for ethical storytelling.
By staying ahead of these trends, you can make sure your brand stands out in a crowded digital landscape.
Ready to Get Started?
Animation is more than just a marketing tool – it’s your chance to tell a story that sticks. Whether you’re a start-up looking to make a splash or an established brand aiming to create a powerful piece of marketing comms, the right animated video can transform how people see you.
So get in touch and see if we can create something amazing together.